The Big 5 Personality TraitsThe OCEAN scale of personality traits is a means for understanding what people care about, why they behave a certain way, and what drives…Sep 14, 2023Sep 14, 2023
The I.D.E.A CycleWhile working with a team focused on making digital products, I was introduced to the I.D.E.A Cycle. It visualizes the many iterations that…Feb 21, 2023Feb 21, 2023
Crossing the ChasmI was introduced to the concept of “Crossing the Chasm” by a start-up client who was not only introducing a new technology to the world…Jan 23, 2023Jan 23, 2023
The Brand IcebergWhat a visual analogy in a framework. The brand iceberg shows us how brands are built mainly from a foundation of intangibles, which leads…Oct 26, 20221Oct 26, 20221
Where to Play, How to WinThis model is called the Strategic Choice Cascade and is built on the premise that strategy is a series of choices. To simplify strategic…Sep 19, 2022Sep 19, 2022
SCORE framework for PurposeIn the peak of purposeful branding, there are plenty of brands out there making bold statements about their proposed reason for existing…Aug 8, 2022Aug 8, 2022
Types of CreativityLately I’ve been reading a lot about how creativity and innovation happen. In 2004, Arne Dietrich wrote a paper on creativity from a brain…Jun 14, 2022Jun 14, 2022
Shared ValueSimplistically, shared value is the notion that what is good for business and what is good for society should not be mutually exclusive…May 4, 2022May 4, 2022
Market Sizing & EvaluationThis framework is all about sizing the market opportunity and requires market research ahead of time to define. There are varying…Apr 29, 2022Apr 29, 2022
The ERRC GridThe aim of this model is to avoid battling competition head-on, instead opting for finding the disruption customers are clamoring for and…Jan 24, 2022Jan 24, 2022
