Must Be QuestionedThis framework is for sparking unconventional thinking. And while it’s not-so-serious to apply, that is kind of the point — to poke…Jan 8Jan 8
The Big 5 Personality TraitsThe OCEAN scale of personality traits is a means for understanding what people care about, why they behave a certain way, and what drives…Sep 14, 202380Sep 14, 202380
The I.D.E.A CycleWhile working with a team focused on making digital products, I was introduced to the I.D.E.A Cycle. It visualizes the many iterations that…Feb 21, 202312Feb 21, 202312
Crossing the ChasmI was introduced to the concept of “Crossing the Chasm” by a start-up client who was not only introducing a new technology to the world…Jan 23, 202363Jan 23, 202363
The Brand IcebergWhat a visual analogy in a framework. The brand iceberg shows us how brands are built mainly from a foundation of intangibles, which leads…Oct 26, 2022741Oct 26, 2022741
Where to Play, How to WinThis model is called the Strategic Choice Cascade and is built on the premise that strategy is a series of choices. To simplify strategic…Sep 19, 202291Sep 19, 202291
SCORE framework for PurposeIn the peak of purposeful branding, there are plenty of brands out there making bold statements about their proposed reason for existing…Aug 8, 202246Aug 8, 202246
Types of CreativityLately I’ve been reading a lot about how creativity and innovation happen. In 2004, Arne Dietrich wrote a paper on creativity from a brain…Jun 14, 202296Jun 14, 202296
Shared ValueSimplistically, shared value is the notion that what is good for business and what is good for society should not be mutually exclusive…May 4, 202216May 4, 202216
Market Sizing & EvaluationThis framework is all about sizing the market opportunity and requires market research ahead of time to define. There are varying…Apr 29, 202212Apr 29, 202212
