The Framework Bank – Medium

The Framework Bank

The Framework Bank

The Big 5 Personality Traits

The OCEAN scale of personality traits is a means for understanding what people care about, why they behave a certain way, and what really…

1 min readSep 14, 2023

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The Big 5 Personality Traits

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The Framework Bank

The I.D.E.A Cycle

While working with a team focused on making digital products, I was introduced to the I.D.E.A Cycle. It visualizes the many iterations that…

1 min readFeb 21, 2023

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The I.D.E.A Cycle

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The Framework Bank

Crossing the Chasm

I was introduced to the concept of “Crossing the Chasm” by a start-up client who was not only introducing a new technology to the world…

1 min readJan 23, 2023

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Crossing the Chasm

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The Framework Bank

The Brand Iceberg

What a visual analogy in a framework. The brand iceberg shows us how brands are built mainly from a foundation of intangibles, which leads…

1 min readOct 26, 2022

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The Framework Bank

Where to Play, How to Win

This model is called the Strategic Choice Cascade and is built on the premise that strategy is a series of choices. To simplify strategic…

1 min readSep 19, 2022

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Where to Play, How to Win

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The Framework Bank

SCORE framework for Purpose

In the peak of purposeful branding, there are plenty of brands out there making bold statements about their proposed reason for existing…

1 min readAug 8, 2022

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SCORE framework for Purpose

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The Framework Bank

Types of Creativity

Lately I’ve been reading a lot about how creativity and innovation happen. In 2004, Arne Dietrich wrote a paper on creativity from a brain…

1 min readJun 14, 2022

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Types of Creativity

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The Framework Bank

Shared Value

Simplistically, shared value is the notion that what is good for business and what is good for society should not be mutually exclusive…

1 min readMay 4, 2022

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Shared Value

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The Framework Bank

Market Sizing & Evaluation

This framework is all about sizing the market opportunity and requires market research ahead of time to define. There are varying…

1 min readApr 29, 2022

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Market Sizing & Evaluation

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The Framework Bank

The ERRC Grid

The aim of this model is to avoid battling competition head-on, instead opting for finding the disruption customers are clamoring for and…

1 min readJan 24, 2022

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The ERRC Grid

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The Framework Bank

The Framework Bank

Strategic folks love a good framework. Here is a collection of them: brand, innovation, campaign, design, mgmt, etc. Enjoy! - Jen Bonhomme, EVP Strategy

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