Source: Inspired by David Aaker’s brand architecture spectrum

Via The London Strategy Unit

Via The Exetor Group

Source: Felix Heibeck
Source: Kim Scott, Radical Candor, 2017

Source: Adapted from The JWT Planning Tools

Source: Robert Pultchik, Theory of Emotion, 1980

Source: Colonel John Boyd, 1950s

Source: Unknown

Source: Jennifer Aaker, 1997

The Framework Bank

Strategic folks love a good framework. So here is a collection of them: brand, innovation, campaign, design, mgmt, etc. Want to contribute? Tweet @JenBonhomme

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