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The Framework Bank

The Framework Bank

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Mar 9

Riding the Cultural Wake to Value

The core concept behind this simple x/y-axis diagram is this: People don’t just adopt things (brands, products, etc.) because they are…

Riding the Cultural Wake to Value

The Framework Bank

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Mar 4

How Trends Form

This concentric circles framework on how trends become part of mainstream culture explains why studying and applying trends can help…

How Trends Form

The Framework Bank

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Feb 26

The Atomic Brand

This model is best applied when demonstrating that the brand goes well beyond communications, signifying its role as a strong…

The Framework Bank

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Jan 17

Porter’s Generic Strategies

This Michael Porter framework shows how competitive advantage is primarily pursued by being cheaper than everyone else (cost leadership)…

Porter’s Generic Strategies

The Framework Bank

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Jan 15

Risk Reward Trade-Off

This is not so much a framework as a foundational economic and financial principle, one that entrepreneurs know quite well. I share this…

Risk Reward Trade-Off

The Framework Bank

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Aug 18, 2025

Blockbuster Content

This customizable visualization illustrates how B2B marketing can draw inspiration from the entertainment industry to generate big…

Blockbuster Content

The Framework Bank

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Aug 17, 2025

IDEO Design Process

Okay, I often publish some version of the design thinking process, but this one from IDEO is drilled down to the simplest version possible…

IDEO Design Process

The Framework Bank

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Jan 8, 2025

Must Be Questioned

This framework is for sparking unconventional thinking. And while it’s not-so-serious to apply, that is kind of the point — to poke…

Must Be Questioned

The Framework Bank

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Sep 14, 2023

The Big 5 Personality Traits

The OCEAN scale of personality traits is a means for understanding what people care about, why they behave a certain way, and what drives…

The Big 5 Personality Traits

The Framework Bank

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Feb 21, 2023

The I.D.E.A Cycle

While working with a team focused on making digital products, I was introduced to the I.D.E.A Cycle. It visualizes the many iterations that…

The I.D.E.A Cycle

The Framework Bank

The Framework Bank

Strategy folks love a good framework. Here's a collection of them: brand, innovation, design, mgmt, etc. Enjoy! - Jen Bonhomme, Founder www.wombgrowsbrands.com

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