A Venn Diagram for Innovation
Jun 13, 2016
In case you are in search of the catch-all design thinking framework to help define innovation, then go no further. This Venn diagram shows how cross-functional thinking is the only way to reach true innovation - which lives at the intersection of desirability, feasibility, and viability. More importantly, the model debunks misuse of the word innovation by showing it must be the sum of this cross-functional approach, otherwise, concepts simply fall short into ideation, inspiration, or implementation territories. True innovation lands in all three dimensions.
