Source: Linkedin B2B Institute; Jann Schwartz, Peter Weinberg and Jon Lombardo, 2017
This customizable visualization illustrates how B2B marketing can draw inspiration from the entertainment industry to generate big, original ideas that are then distilled into consistent and engaging content variations. While the formats for dissemination will evolve and change with the times, the principle of creating and atomizing blockbuster content will endure as one possible strategy for engaging audiences.
Strategy folks love a good framework. Here's a collection of them: brand, innovation, design, mgmt, etc. Enjoy! - Jen Bonhomme, Founder & Principal WOMB
