Branded House vs House of Brands vs Hybrid
Jan 15, 2016
The theoretical spectrum for brand architecture. When it comes to brand architecture the ongoing thought is as few brands as possible, as many as necessary.
The theoretical spectrum for brand architecture. When it comes to brand architecture the ongoing thought is as few brands as possible, as many as necessary.
Strategic folks love a good framework. Here is a collection of them: brand, innovation, campaign, design, mgmt, etc. Enjoy! - Jen Bonhomme, EVP Strategy