Branded House vs House of Brands vs Hybrid
Jan 15, 2016
The theoretical spectrum for brand architecture. When it comes to brand architecture the ongoing thought is as few brands as possible, as many as necessary.
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Written by The Framework Bank
Strategic folks love a good framework. Here is a collection of them: brand, innovation, campaign, design, mgmt, etc. Enjoy! - Jen Bonhomme, EVP Strategy
