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Branded House vs House of Brands vs Hybrid

Jan 15, 2016

The theoretical spectrum for brand architecture. When it comes to brand architecture the ongoing thought is as few brands as possible, as many as necessary.

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The Framework Bank
The Framework Bank

Written by The Framework Bank

Strategic folks love a good framework. Here is a collection of them: brand, innovation, campaign, design, mgmt, etc. Enjoy! - Jen Bonhomme, EVP Strategy

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