Branded House vs House of Brands vs Hybrid
Jan 15, 2016
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The theoretical spectrum for brand architecture. When it comes to brand architecture the ongoing thought is as few brands as possible, as many as necessary.
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The theoretical spectrum for brand architecture. When it comes to brand architecture the ongoing thought is as few brands as possible, as many as necessary.
Strategic folks love a good framework. So here is a collection of them: brand, innovation, campaign, design, mgmt, etc. Want to contribute? Tweet @JenBonhomme