Narrative Framework for Presentations
Mar 30, 2016
I came across this presentation arch via Bud Caddell and I like it for demonstrating to strategists that building a rationale works best if there is a crescendo hook the audience- in just the same way we design content or advertising. Telling the story of a business or brand challenge, setting up tension and then resolving it, often in a heroic way, can be the difference in getting the desired approval for making great work.
