Okay, I often publish some version of the design thinking process, but this one from IDEO is drilled down to the simplest version possible. I love that it uses natural language and just a circle with directional arrows. Releasing a new product that goes beyond conventional thinking is hard. So, why not keep the methodology lean.
Strategy folks love a good framework. Here's a collection of them: brand, innovation, design, mgmt, etc. Enjoy! - Jen Bonhomme, Founder & Principal WOMB