Market Sizing & Evaluation
Apr 29, 2022
This framework is all about sizing the market opportunity and requires market research ahead of time to define. There are varying methodologies to define these different levels of market size, depending on the need of the business, but overarching the principles are below:
- Total Addressable Market — What is the total market potential of EVERYONE we can reach? (TAM)
- Serviceable Available Market — What is the portion of the market you can acquire based on your business model? (SAM)
- Serviceable Obtainable Market — How many of who we can reach we will realistically capture? (SOM)
