Must Be Questioned

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Source: via Jessica Hagy, Indexed

This framework is for sparking unconventional thinking. And while it’s not-so-serious to apply, that is kind of the point — to poke conventional thinking in the eye. In the era of too much information, we should constantly ask when ubiquitously accepted facts become a course of habit — are they right or important?

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The Framework Bank
The Framework Bank

Written by The Framework Bank

Strategic folks love a good framework. Here is a collection of them: brand, innovation, campaign, design, mgmt, etc. Enjoy! - Jen Bonhomme, EVP Strategy

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