Narrative Arc

This is not the first time I’ve shared an uncomplicated narrative arch. But I like this version in particular because it contains the right amount of detail for briefing. This week I‘ve been doing a bit of case study writing and this arch helped hone the story, allowing me to focus on sentence structure and brevity.

--

--

--

Strategic folks love a good framework. So here is a collection of them: brand, innovation, campaign, design, mgmt, etc. Want to contribute? Tweet @JenBonhomme

Love podcasts or audiobooks? Learn on the go with our new app.

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
The Framework Bank

The Framework Bank

Strategic folks love a good framework. So here is a collection of them: brand, innovation, campaign, design, mgmt, etc. Want to contribute? Tweet @JenBonhomme

More from Medium

Is Branding Manipulative?

Can wicked problems in marketing be solved with Human Centred Design?

A day in the life of “the everyday customer”

Why company needs a Brand Story? - An Impact on Audience