Narrative Arc

This is not the first time I’ve shared an uncomplicated narrative arch. But I like this version in particular because it contains the right amount of detail for briefing. This week I‘ve been doing a bit of case study writing and this arch helped hone the story, allowing me to focus on sentence structure and brevity.

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The Framework Bank

Strategic folks love a good framework. Here is a collection of them: brand, innovation, campaign, design, mgmt, etc. Enjoy! - Jen Bonhomme, EVP Strategy