This is not the first time I’ve shared an uncomplicated narrative arch. But I like this version in particular because it contains the right amount of detail for a briefing. This week, I‘ve been doing a bit of case study writing, and this arch helped hone the story, allowing me to focus on sentence structure and brevity.
Strategy folks love a good framework. Here's a collection of them: brand, innovation, design, mgmt, etc. Enjoy! - Jen Bonhomme, Founder & Principal WOMB
