On Brand Trust

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Source: The Brand Trust Framework

When it comes to your individual brand, creating a combination of personal and professional trust is an authentic way to show up. To take this one step further, you can research your brand’s personal and professional trust on likert scales and plot results accordingly.

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The Framework Bank
The Framework Bank

Written by The Framework Bank

Strategic folks love a good framework. Here is a collection of them: brand, innovation, campaign, design, mgmt, etc. Enjoy! - Jen Bonhomme, EVP Strategy

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