The OODA Loop

Source: Colonel John Boyd, 1950s

The OODA loop is a make decision-making process that focuses on filtering available information and understanding the context of a changing environment. It comes from military strategy and is particularly useful when the ability to react to a dynamic environment can create an advantage. It starts with observation, looking both inside and outside, given current circumstances. Then comes observation, where analysis and assessment happen with an intentional level of awareness of biases and history. Through the lens of implicit guidance, a decision is made with scenario plans for possible outcomes. And once the decision is made, action against the plan is set into motion to carry out this decision within the context of the initially observed environment. This process is iterative and can become a rapid-fire way of thinking and working, which is still more considered than gut reactions. And if you are looked at this model and thought, “what do they mean by cultural traditions and genetic heritage?” these are simply making the case for tapping into diverse perspectives, as there is significant evidence that diverse teams are better at complex problem-solving.

--

--

--

Strategic folks love a good framework. So here is a collection of them: brand, innovation, campaign, design, mgmt, etc. Want to contribute? Tweet @JenBonhomme

Love podcasts or audiobooks? Learn on the go with our new app.

Recommended from Medium

Cobra Snakes In India Explain The Importance Of A Pre-Mortem

How to Be Kind to Yourself: Stop Chasing Self-Confidence

Notes on Expert Performance

Shame is a Soul Eating Emotion- Notes from the Camino de Santiago

Autism, Approval, and Imposter Syndrome

On Human Misunderstanding

(W)holistic Suicide Prevention: Missing Contexts in Method-driven approaches

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
The Framework Bank

The Framework Bank

Strategic folks love a good framework. So here is a collection of them: brand, innovation, campaign, design, mgmt, etc. Want to contribute? Tweet @JenBonhomme

More from Medium

Strategist Diaries. Week #13

My Journey Back to In-Person Workshops

Dialogue | 02. Why D2C benefits brands and consumers alike.

Leaders are born. Leadership is built.