Planning for Alternative Futures

Source: HBR Hugh Courtney “Strategy Under Uncertainty” 1997

These framework options for scenario planning have become incredibly valuable lately. Never have I heard the word uncertainty so much. This framework is useful for when you don’t have a single view of the future, and you have enough insight and imperfect information for planning a range of futures. By selecting a style for scenario planning, you can focus your efforts based on what you know and projecting what you do. This helps maximize information with clarity for making decisions and bring teams along the way.