The Brand Iceberg
Oct 26, 2022
What a visual analogy in a framework. The brand iceberg shows us how brands are built mainly from a foundation of intangibles, which leads to what you can see from a brand in the real world.
Written by The Framework Bank
Strategic folks love a good framework. Here is a collection of them: brand, innovation, campaign, design, mgmt, etc. Enjoy! - Jen Bonhomme, EVP Strategy