The ERRC Grid

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Source: Blue Ocean Strategy

The aim of this model is to avoid battling competition head-on, instead opting for finding the disruption customers are clamoring for and is yet to be created by the industry. This is great as a workshop exercise in break-out groups during annual planning cycles. Or this framework could be used in the early days of establishing a start-up. Even pricing strategy could benefit from an ERRC approach.

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The Framework Bank

Strategic folks love a good framework. Here is a collection of them: brand, innovation, campaign, design, mgmt, etc. Enjoy! - Jen Bonhomme, EVP Strategy