Lately I’ve been reading a lot about how creativity and innovation happen. In 2004, Arne Dietrich wrote a paper on creativity from a brain and neuroscience POV. In this paper, it is proposed that there are four basic types of creative insights, each mediated by a distinctive neural circuit and its corresponding brain activity. The study demonstrates creativity as being either emotionally or cognitively based, while also being either deliberate or spontaneous.
Strategy folks love a good framework. Here's a collection of them: brand, innovation, design, mgmt, etc. Enjoy! - Jen Bonhomme, Founder & Principal WOMB
