Where to Play, How to Win

Source: Playing to Win, A.G. Lafley & Roger L. Martin

This model is called the Strategic Choice Cascade and is built on the premise that strategy is a series of choices. To simplify strategic definition from the outset, the authors defined 5 key questions to take you from ambition into a go-to-market strategy that can be operationalized. The structure relies on the integration of answering these key questions together, and if one can answer a follow-on question, it may mean going back and revising what decision and answer came before. This framework is useful for the early days of marketing planning.